I'm Paul. A graphic designer, photographer,
marketing and education professional,
strategic thinker and genuine optimist.

I enjoy taking complex problems
and solving them with simple design solutions.
When I'm not pixel-pushing, you can find me hanging out with
my wife and our daughter. She's literally all over my photo page.

Recent, featured work is below. Other works at the top menu.
When you're done with that, swoop on over to the
About and Contact sections to learn more about me,
my design philosophy and leave me a nice message ... or seven.

Thanks for visiting!

FEATURED PROJECTS

BRAND IDENTITY

Kletz Market Logo Sign

The finished sign, displayed on white subway tile in the new Student Center. The space was a fresh, new and inviting concept where the food choices focused on local and sustainable ingredients, and the logo needed to evoke a sense of that commitment.

Kletz Market Logo on Cup

The use of the Kletz Market logo shown in a mockup of how it could look for usage on paper coffee cups in the new venue.

Kletz Market Hat

The interior of the new Kletz Market does not have much space for the actual brand identity, so the creative solution was to have the workers wear black hats with the embroidered logo in the center. The workers wear plain black t-shirts with grey aprons, embroidered with their name and the three wheat sheaves on the pocket.

PRINT AND LAYOUT

hope college junior viewbook

Designed in conjunction with an outside agency, the Junior Viewbook served as the first introduction into the new, fresh look of the Admissions materials for Hope College. Final specs were 9x12, 20 page perfect bound book.

Hope College Orientation

A 20-page saddle-stitched booklet for new, incoming first-year students to Hope College. Designed with hand-lettering and traditional typography, the booklet featured vibrant student life photography and information about Orientation.

Hope College Senior Series

Using some of the new designs for Hope's Admissions department, these pieces were developed directly by me and in collaboration with the Admissions team for content.

WELCOME

FEATURED PROJECTS